The 10 Essential Qualities of a Successfull Internet Marketer

 A successfull Internet Marketer knows exactly his goals and is focused on attaining them:

Hence, by having clearly defined his objectives, a succesfull Internet Marketer is armed and ready to attain them. This way, he will not get distracted and give in all those hyped salesletters promising a get rich quick scam. It is a known fact that :"If you don't know where you are going, you will end-up somewhere else!"

Action: Take a moment NOW to honestly question yourself if your goals are crystal clear and attainable.

2) A successfull Internet Marketer is commited to his success:

Yes! People who made it big in their business (whether on or offline) were ready to put in the effort needed. If you believe that you will become a millionaire by putting in an hour a day, you will just keep buying those " get rich fast gimmicks" and will waste your money.

Action: Ask yourself if you are commited to your online success and if you are willing to do the necessary sacrifices it will need in the beginning.

3) A successfull Internet Marketer believes in his success:

The reality is actually way more powerful than this: "For a successfull Internet Marketer, failiure is not an option!"
Does this mean that everything runs smoothly and perfectly the first time around for those successfull persons? Not at all! Most (if not all) Internet Millionaires encountered multiple set-backs. Their strength comes from the fact that they took these set-backs merely as challenges and got more motivated from them. If you experience doubts at time while pursuing your Web career, allow yourself to be inspired by Thomas Edison who made over a thousand attempts in designing the light bulb. When asked if he ever got discouraged by all those repeated failiures, he simply answered, smiling: " I did not fail, I just discovered a thousand ways that did not work!" Now, that's a winning attitude.

It all comes back to having the proper mind set.

Action: Honestly evaluate if you truely believe in yourself and your success. Are you putting-up excuses? Do you often catch yourself downtalking about your own goals?

4) A successfull Internet Marketer honestly cares about his customers:

This one may come as a shocker. It is true though that successfull marketers are in business because they care about making a difference and helping their customers.A person may make a good sum of money while selling a low quality service or product once. On the long run though, the customers can see through this person's facade and recurring income is not going to be at the "rendez-vous".

Action: Examine your profond motives in wanting to do Internet Marketing. Are you just "trying" this to get out of a job you do not like? Is helping other people through the products and services you are providing a genuine goal for you?

5) A successfull Internet Marketer is persistent:

It is pure utopia to think that everything will run smoothly and perfectly the first time around. Successfull people are persistent people. Success does not come from never falling, it comes from falling and getting back-up successfully. Furthermore, great achievers have the ability to change failiures into learning and creating opportunities. Most great inventions are the results of a need that created a frustration and then triggerred a solution.

Action: Consider how you react when faced with a negative result. Do you crumble down? Do you react vividly saying: "This time, it's personal!"
I like the image of Sylvester Stallone in the movie Rocky 1 during his fight with Apollo Creed. The more punches he got, the faster he got back up. Ask yourself if challenges are putting you down or, on the opposite, motivating you beyond your wildest dreams.

6) A successfull Internet Marketer is a good listener:

Upon creating a strong marketing plan, a successfull marketer will consider the needs of his potential customers. He will not assume what their needs are, he will ask the right questions and sincerely listen. A common mistake that new marketers do is provide customers what they think the market needs. One can greatly "bum" in a business in providing a product/service that nobody really wants.

Action: Do an objective research on what your target market wants. Are you on the right track or do you need to change your perspective?

7) A successfull Internet Marketer is hard working and efficient:

I am sorry to be the one bringing you the bad news but building a highly successfull businness that pays well requires hard work, at least in the beginning. The good news is that if you possess the first six qualities of a successfull Internet Marketer, creating your empire will actually be a fun journey! Most very successfull Internet Millionaires keep working although they do not need to just because they enjoy doing so. I know I will...

Action: Ask yourself if you are commited in providing the necessary effort to create a very successfull business. Do you tend to procrastinate and are an artist at creating excuses for not getting the job done? If you honestly feel you sometimes lack the strength to finish what you start, do not despair, there is help.

8) A succesfull Internet Marketer is accountable for his results:

As much as Internet Millionaires are responsible for their great success, as much they take blame and then action for their failiures. When something goes wrong, they do not blame other people or circumstances for the results. Right away, they sit back, analyse and learn from the situation and change whatever needs to be correted.

Action: Honestly analyse how you react when faced with a non-optimal result. Do you blame others? Are you 100% accountable for the results you bring in? If not, how can you manage your business so that your success are the direct results of your actions?

9) A successfull Internet Marketer constantly renews his business:
Let's face it what was hot yesterday will be common today and outdated tomorrow. A sucessfull Internet Marketer keeps up to date on the current trends and adapts to the ever changing needs of its clients.

Action: Do you know what your market needs and wants? Ask yourself if you are offering a product that is still popular and in demand TODAY?

10) A successfull Internet Marketer knows how to leverage the strength of other successfull Internet Marketers:

One cannot do everything alone. Most, if not all, successfull Internet Marketers have learned to use the power of joining their force with others. Furthermore, a successfull Internet Marketer doesn't try to re-invent the wheel. While creating a successfull Internet empire, the busy marketer leverages and uses what others have already created to make work easier and more proficient. A sucessfull Internet Marketer knows and uses the power of joint venturing with other great internet marketers.

Action: Are you slaving alone at your computer trying to figure out the system? What can you do to successully leverage what other people have created while doing business on the Web?

Dr Nathalie Fiset is a family doctor, a certified hypnotherapist and an internet marketer. She is the author of many very powerful hypnosis programs for best mental and physical health. Go to her main web site at http://www.drnathaliefiset.com to have access to her many resortfull web sites. Here hypnosis and marketing products have helped numerous people achieving their full potential. To benefit from her powerful tools, go tohttp://www.joinmeatthetop.com and subscribe to her valuable newsletter atjoinmeathetop@aweber.com. Article Source: http://EzineArticles.com/?expert=Nathalie_Fiset

Introduction To Internet Marketing

Internet Marketing

The continuous and rapid revolution in the advancement of modern era has made every thing so comfortable for everyone and that is the reason why most of the people are fancy to use Internet because of its reliability, speed & performance. Along with message delivering through e-mail, seeking information through searching and browsing, a lot of people are using Internet for online shopping or ecommerce, which have evolved the field of Internet marketing and internet marketing exporters have found an proficient way to find their potential customers.

"The dot.com world was about coming up with an interesting idea and finding unknowledgeable investors to throw at them. But we are now back to live in the practical world, where technology can provide business with an edge over their competition" (Richard Greenwood)

Marketing is actually the craft of connecting different producers (or potential producers) of product or service with prospects, both existing and potential. Marketers basically use four variables while writing marketing plans and making market strategies. They are sometimes referred to as the four P's (which are Project, process, people & product). The combination of these variables is referred as Marketing Mix. A marketing mix is the combination of these four variables in a way that will meet or improve organizational objectives. A separate marketing mix is usually crafted for each product offering. Whenever a strategies or plans are build it engages a blend of these four combinations. A strategy of selling expensive beneficial products in discount stores has poor coherency between distribution and product offering.

Drawbacks of Internet Marketing The actual size of the market is usually not available Difficult to get demography and penetration figures Coverage is not consistent There can be lack of authority There is no certain control, which causes lack or reliability

Benefits of Internet marketing · Easy, less expensive and comfortable access to the information · Most of the information is free · There are numerous web sites available through which the required subject can be covered efficiently. · Contains a lot of background information · Information can be found in a very short time · Has a broad geographic scope · Briskly improving and increasing · Many companies are interested to add their own web pages

Non-stopping development of business online has also augmented the field of online marketing. Before starting any business the most important element, which have the most considerable influence of the success or failure of the business is the initial business idea. For the success of any business there must be a proper business idea along with appropriate techniques to run the business accordingly.

The precise approach towards the Business The business plan for any organization consist of three main parts which are

1. Product 2. Targeted Market 3. Unique Selling proposition (USP)

Product The product is any thing for which you are going to charge your customers. These are the things which you are selling and it can be any thing like books, e-books, electronic items, software to download, it can also be a membership of any online community, a professional service, or any thing else which you are interested to sale. The 'value' of the product is its most valuable feature. The product you are selling should have the following characteristics · It should be beneficial for the customers · It should be good enough to solve the customer's problems · Full fill their requirements · The product should satisfy the customers

Targeted Market The Targeted market for any business is the audience and the customers to whom the product is being sold.

Even if their analytics provider doesn't partner with a search or e-mail provider, many marketers are now using their Web analytics package to make decisions about their overall marketing plan-and their business in general. (Karen J. Bannan)

Following are some essential points to keep in mind while selecting the targeted audience · The targeted market should have an appropriate size · It should be large enough to generate a good profit · It should be small enough to fit in the total resources of the business · If the business is small then it should avoid contending with comparatively large business · The targeted audience should be easily reachable on the internet through the particular websites.

USP (Unique Selling Proposition) The USP is basically the market strategy or the motive of the business through which the corporation is connected with the targeted market. It is the most important part of the business idea in which the corporation decides how to persuade the customers and letting them know that how our product is different from any other item on the shelf waiting to be sold. It should influence the customers and provide them with the reasons that why our product is the best solution for their requirements. When we talk about the profit margin, then it may not necessarily be the financial profit only; there can also be many side advantages, which are essential for running the business smoothly.

Establishing your business on Internet Nowadays Internet is not just a source to get information but it is also a very effective place to run you business. Many people are doing their business on internet and even more people are willing to join them. But unfortunately all of them do not get success and there are also many dot-bombs or fail e-commerce startups. This is because of the lack of awareness about the self-education before starting the business.

The best thing about establishing an internet business is that, there is no big investment required to start an e-business, so if the business is don't in a proper way so you can get a good profit without investing too much.

Understanding of Customers For the progress of any business, it is essential to have a good understanding of the customers. This issue becomes even more vital when we talk about the online business, where we mostly have no idea about the customers.

Due to this fact, large corporations are spending millions of dollars on marketing research to get as many information as possible about their customers, which allows them to improve their product and make them according to the appropriate requirement of the customers. Although this research is help full but if the business is so this expense can be avoided. "They will try to replicate the in-store experience on many levels, developing applications that enable users to see how something will look on someone. The challenge is to develop applications that simulate the in-store experience while still maintaining the speed, convenience and efficiency of the Internet" (Speicher, GCI) It is important to have a sound knowledge of different ways by which customers buy their products. Few points are important in this regard

· Vendors should design their offerings to meet the appropriate needs of their customers. · Venders can persuade buyers at decisive steps during the buying process. · Venders can provide the additional offers for further business.

Trends & Strategies to boost sale in Internet Marketing

Vivid Word Pictures When developing the advertisement of your product, web pages or other or other sales tools, some vivid word pictures should be used to give a pleasant feeling to the customers. It exaggerates their desire to have it and prompt them to buy the product.

Use of appropriate advertising and marketing methods There should be a continuous observation to the advertising and marketing method of the business which ensure the use of latest advertising methods and some old methods which have not been tried.

" eBay says it reaches 56.1 million active users. The obvious drawback: A vast majority of those users aren't in the real estate market. But to reach those who are, eBay is a tool--like direct mail or news-paper advertising--that some practitioners are using to market listings, drive traffic to their Web sites, and attract new prospects."

Cost of the ads If there are some ads allied with any business then it should be carefully examined that if the size of the ads is bigger then it should be reduced to run more ads for the same cost.

Some times the short ads can provide even more response then longer ads and can provide with a bigger return of the cost.

Postcards advertisements There can also be another effective way of advertising by printing a good small ad on a postcard and then send it to the targeted market. People often read postcards if the message is nice and short. This small ad on a postcard can be very effective at times and can make a very rapid change on the sale of the products.

Inspiring words & phrases Lively words and phrases in the advertisements and sales copies make people interested in the product. Try to find some dull sentences and replace them with some active and lively words to obtain the involvement of the prospects.

Eradicate the fear of lost In the manner of revealing the benefits of your product to the customers the other important aspect is to tell them what they lose if they do not buy that specific product. Consumers want any product because of the benefits it offers and on the other hand if they have been told the downside of not buying the product so it will persuade them even more for purchasing that product.

Use of surprise strategies To remove the last minute hesitation, any surprise or pleasant announcements regarding the product also helps influencing the customers to buy the product. The surprise can be any unexpected bonus or additional benefits just before the completion of concluding action of the sale.

Use of special packages For getting a boost in any business the vendors can also introduce some special packages, which combines two or more related items and set a lower prize as compare to each item. These sorts of packages leave a good impact on discount hunters and procrastinators.

Promoting the business sales to new prospects and existing customers Every business always hunts for new customers for intend of improving their sales. But the auction from the existing customers of the business should not be overlooked. It is much easier to get further business from them rather then depending on new prospects. Additional benefits, products and services should be offered to the current customers to get more sales from them.

"As a result of our exposure on eBay, we can attribute two sales, one listing, approximately three good prospects per month, and about 700 visitors per day to our Web site," (Christopher Walker)

Receiving appreciation from the customers is always good for the motivation of any business. The same sort of respond should be provided for such customers, which induce them to do more business.

Hype the product by the help of customers Often the existing customers of your business can be an important asset for capturing a better market of your product. Incentives can be provided to the customers to let them introduce your products to their friends. Assistance from them can increase the sale of the business in a great deal with out wasting much of the money in ads.

Internet Marketing Through E-mails Email marketing is one of the most influential marketing tools accessible to businesses of all sorts and sizes. No matter how you define success, you can achieve outstanding results with Email marketing while investing only a small amount of time and an even smaller amount of money.

"54% of small businesses surveyed rated Email as the top online promotion to drive site visitors and customers to their web sites and storefronts." (Experts of small business) Following are the key benefits of Email marketing

1. Economical Email marketing is a reasonable & affordable way to stretch a limited marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense.

"This information has been only available to big businesses who had research and marketing departments, companies like American Express, Now any business can have it." (Bill Chasse)

2. Effectiveness Email marketing allows active communication with existing customers and prospects instead of passively waiting for them to return to your web site or storefront. Emails can easily be targeted by source, interest, or list. In general, Email communications sent to the prospect and customer lists, and it improves the ROI of all lead generation and customer relation programs, single-handedly.

3. Instantaneous response Email marketing has two great advantages over other marketing vehicles. First, with the existing and easily obtainable self-service tools, anyone can generate and send compelling Email newsletters, promotions, announcements or more in hours or days. No agency or production time is necessary to create and send professional communications. Second, Email marketing generates an instantaneous response. The call to action is apparent: "Click here to take advantage of this offer", or "to learn more about this service", or to "attend this event".

4. Quantifiable results Unlike other vehicles for marketing, results from Email campaigns are easily measured. Results are reported in terms of "opens", which report the number of people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your Email, and in a many cases, who actually clicked on those links.

5. Uncomplicated For small and medium business there are web-based Email marketing products. Most of them include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest has already been done.

Conclusion and Evaluation Internet marketing is no doubt the most effective and efficient mode of communication with the customers and prospects. But unfortunately in some of the developing countries the scope of Internet marketing is not so wide because organizations still relay a lot on advertising through the other channels, as a result spending a lot on conventional marketing.

Apart from some of the developing countries most organizations around the world have found the Internet marketing as the most easy, cost effective and efficient way of marketing.

Alex Martin works as a staff writer for TermPapersCorner,Inc. Term Papers Corner Provide high quality custom term paper, custom essay, college term paper and thesis writing service to students and professionals. We are currently having a writing competition visit Writing Contest 2005 Article Source: http://EzineArticles.com/?expert=Alex_Martin